Greetings to our loyal customers and esteemed partners,
We are thrilled to announce an exciting change in our brand identity. The brand you have known as Roshak will continue its journey under the new name Rosha Novin. This change reflects careful consideration and results from months of planning to enhance our customers’ experiences and align more closely with today’s market standards. In this article, we would like to share the reasons behind this rebranding, our goals, and the impacts on our services and products so that you, our valued customers, can join us on this new path.
Why Rebrand from Roshak to Rosha Novin?
One of the first questions you may have is why we decided to rebrand and what inspired our choice of a new name. For a long time, our team at Roshak has been exploring ways to strengthen our brand and improve our position in the market. Research and market insights indicated that a fresh, meaningful name could help us establish a closer connection with our customers and become more memorable.
This led us to choose Rosha Novin as our new identity – a name that represents our commitment to innovation and a new, brighter path forward. Rosha Novin, which translates to “Bright and New,” conveys that we are moving forward with the same values and principles, yet with a fresh outlook toward the future.
Critical Reasons for Rebranding to Rosha Novin
The shift from Roshak to Rosha Novin serves specific goals to enhance your experience. Here are some of the primary reasons behind this rebranding and the key objectives we aim to achieve:
1. Creating a New Identity and Improving Brand Recognition
One of our core goals at Rosha Novin is to establish a new, impactful identity that is memorable and resonates well with our customers. Our research showed that rebranding could give our brand a more favourable position in the minds of our audience, making it more identifiable and memorable. Rosha Novin communicates innovation, freshness, and reliability.
2. Aligning with Expansions in Products and Services
The Rosha Novin brand allows us to bring even greater diversity to our products and services. This rebranding enables us to introduce new offerings that meet evolving market demands while maintaining a strong connection with our existing customer base. Rosha Novin aligns perfectly with our vision of growth, giving us a brand identity that supports future expansions and product innovations.
3. Meeting Customer Needs and Building Greater Trust
Rebranding to Rosha Novin ensures we can keep pace with market changes and our customers’ evolving needs. We are committed to providing up-to-date, customer-focused services and accompanying you through every purchase journey to add more excellent value.
What Changes to Expect with the New Brand Name
While the brand name has changed from Roshak to Rosha Novin, some things remain unchanged, and the rebranding has no impact on the quality of our products or services. However, we expect this transition will allow us to bring you more innovative services and improved quality. Below are some of the positive changes you can expect as we step into this new chapter with Rosha Novin:
1. Greater Variety in Products and Services
One of our main goals at Rosha Novin is to offer you a more comprehensive selection of products that meet your diverse needs. The name change allows us to stay updated with the latest market trends, making it easier to introduce a broader range of products under a new name and with renewed energy.
2. Enhanced Customer Support and After-Sales Services
At Rosha Novin, we remain dedicated to offering high-quality after-sales services and support. This rebranding enables us to improve our support team and respond more effectively to your needs and questions through better and faster communication.
3. Easy Access to the Brand in the Online Space
Another key objective of this rebranding is to make it easier for you to find our brand online and stay in touch with us. We are active across various social media platforms, and from now on, we will be connecting with you under the name Rosha Novin. Follow us to stay updated on the latest news, promotions, and new products.
The Impact of This Rebranding on Customer Accessibility and Trust
One crucial point we want to highlight is how this change impacts customer accessibility and engagement. We have ensured that all customer information has been seamlessly transferred from Roshak to Rosha Novin. Your account details, purchase history, rewards, and all existing services remain intact, and you can enjoy our services efficiently. Rest assured that the rebranding will not impact your information, and you can access all services without interruptions.
Frequently Asked Questions About the Rebranding
We have updated our website’s FAQ section to address any questions you may have about the change from Roshak to Rosha Novin. This section provides detailed information on the reasons behind the rebranding, its impact on customers, and how to continue using our services. Feel free to visit the FAQ section or contact our support team with any questions or concerns.
Conclusion
The rebranding from Roshak to Rosha Novin is a strategic decision based on meticulous planning, designed to create a fresh identity and enhance customer experience. The new name, Rosha Novin, empowers us to move forward with greater flexibility and renewed energy, and we are excited to accompany you on this innovative journey.
Your trust and support have always been invaluable to us. With Rosha Novin as a reliable, energetic brand, we look forward to offering you an even better, more engaging experience.
Thank you for joining us on this new path,
The Rosha Novin Team
